Pinterest is BIG business in the Social Media world, todays post was spurred on by various people posting in a Forum and on the Facebook group that I am an admin on. I wanted to write this to help people gain a better understanding of exactly WHY Pinterest is a great place for anyone using Social Media to build their online presence to be hanging out.
For me my Pinterest work and marketing is very much still in the developing stage, but I have managed to secure 146 followers and 132 likes at the time of writing this post, and MANY of my pins are re-pinned multiple times. I mainly Pin for fun, but lately I’ve been looking a lot more into Pinterest from a business marketing perspective and as such I am now really looking to hike those likes right up.
I spend quite a bit of time working in a Forum, connecting with other internet marketers and online business owners, and a man named Arthur Casey has managed to generate over 1000 likes on his pins, and more than that, he has driven his Facebook likes to over 4900 now and credits his work on Pinterest as a major driving factor in this success.
Getting The Most Out Of Pinterest
People resonate with images, its up to you WHAT you post. For someone who is ultilising Pinterest as a way of building their business online, a really great “board” you could set up is a showcase of Testimonials and positive blog comments.
Twitter allows you to favourite positive tweets and people can comment / write recommendations on Facebook, LinkedIn users can write you a recommendation, and any blog post you write can encourage comments from your readers. Pinterest is THE perfect place to house all these in the one place.
I tend to take screenshots of all the positive comments about MY work / business and then post them in the relevant board on my Pinterest account. You can break it down, or make it easier for people to find by just having one central board that showcases all in the one place.
This is an excellent tool for building trust in relationships with prospects and new customers, and is a very good extension to your customer service tools. By having a specific board for this information you can direct people to it from other places (other social profiles and website)
This is not something new either! Pinterest is BIG and a LOT of people are already utilising this feature, it wasn’t until someone mentioned it last week that I thought it might be a good idea to share this with my readership.
In addition to housing your testimonials on specific boards, you can also start to drive traffic back to websites of YOUR choice by simply editing each image you pin – be it a repin from another user, or an uploaded image. Arthur Casey has credited this simple trick to building his Facebook following to the 4900+ likes that he now has.
Each image you upload allows you the chance to “edit” it, in the edit section you can over ride the URL that is attached to it, or add one if you have manually uploaded the image.
People LOVE Pinterest, it generates and drives an awful lot of web traffic elsewhere – with the welcome addition of an image bank to Social Media, Google images could almost have lost its importance now (if you are a “pinner” now and want to look for an image where do you search – Google or Pinterest?)
Therefore it makes an awful lot of sense for each person who is using Pinterest for more than just a “fun” element to spend time going through each of their pins and edit the URL’s attached to each image. If a user double clicks on any image inside Pinterest they are redirected to the URL attached to it.
If your goal is to drive traffic to your web blog, then ensure the URL attached will send people there. Likewise if you want to drive traffic to your Facebook page you edit the URL to send people there.
For me, personally I have a variety of places than my pins are relevant too, as such I am editing my own boards and every single pin to drive people to the associated websites.
Ensure that your pins ALL have keyword right descriptions, this gives your pins the best chance of being seen by the right audience. Much like Twitter you can also use hashtags in the descriptions too. If the pins are engaging and eye catching then people naturally will want to click on them.
I believe that Pinterest is a GREAT way to help drive traffic to Squeeze Pages, and also Facebook Landing Tabs (a variation of a Squeeze page for Facebook) Are you offering free training, free download or giveaways? Find a suitable image and link it to an app tab or squeeze page that will allow you to gather targeted lead data and then market to them outside of the Social Media parameters.
Social Media is a TOOL to drive traffic to another source, this example of using Pinterest couldn’t be a better way of showing this.
By manually editing ALL links against images you have pinned might take some considerable time, but Arthur Casey clearly stated in a forum that he built 4900+ Facebook links in 10 months – now that is some going.
Imagine if he was directing traffic to a specific landing page on Facebook with a really great free giveaway? How many people he would then have on his email subscription list away from the confines of Social Media to market products and offers too.
This is something I am certainly going to be spending a LOT more time monitoring and measuring with my own work, I am going to try using Pinterest to really drive my email subscription list up for my weekly newsletter I write Switched On Social, amongst other relevant places I want to increase my presence.
It is important to build on the email list, because IF we were to lose Social Media tomorrow, we have no where to keep the customers, so ANY business that is developing business and prospects, this should be at the forefront of your priority list.
As a little bonus to you all I’ve included a really great Webinar from Chris Farrell’s public library which also includes Laura Waage (Pinterest EXPERT!!) on. I’ve watched it myself and learned an awful lot from it about using Pinterest for business.
You can watch the Webinar here (no optin necessary either!)
Have a wonderful week!